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Lancôme Parfums Launch, Bloomingdales Counter Display
Absolue Parfums Launch
A custom-designed counter display and guide to Lancôme’s Absolue Parfums — a collection of 11 unique fragrances. My creative challenge was to highlight the distinct identity of each scent while preserving the overall cohesion of the collection. I designed an interactive, pop-up–inspired book, offering insight into the ingredients, mood, and craftsmanship behind each fragrance. The result is a tactile, storytelling-driven piece that elevates the retail experience and invites discovery that can be displayed at counter.
Retail Education, “Finders” for Macy’s, Ulta, and Dillard’s
Counter Tools
A series of client-facing sales aids designed for Lancôme Beauty Advisors at Macy's, Ulta, and Dillard’s. Each tool follows the natural flow of a skincare or makeup routine, making it easier for advisors to guide clients through product recommendations. Clear typography, spacing, contrast, and visual hierarchy help prioritize information and support quick navigation. Developed in collaboration with the AVP of Lancôme Education to ensure each piece engages clients while supporting the advisor’s role.
Retail Education, Quarterly Product Launches
Retail Education, “Complexion Match” for Macy’s, Nordstrom & other select retailers
Absolue Parfums Launch
Product literature designed to enhance the at-counter customer experience and support beauty advisors at Macy’s, Ulta, and other competing stores.