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Lancôme Parfums, Bloomingdales Counter Display
Absolue Parfums Launch
A custom-designed retail experience tells the story of Lancôme’s Absolue Parfums launch — a collection of 11 unique fragrances. The creative challenge was to highlight the distinct identity of each scent while preserving the overall cohesion of the collection. I designed an interactive, pop-up–inspired format, offering deeper insight into the ingredients, mood, and craftsmanship behind each fragrance. The result is a tactile, storytelling-driven piece that elevates the retail experience and invites discovery that can be displayed at counter.
Retail Education, “Finders” for Macy’s, Ulta, and Dillard’s
Tue Jul 19 2022
For the past three years, I have collaborated with the Lancôme team to craft a bespoke educational retail experience.
For each study, I conceptualize, present, and design complete editorial systems that enhance and align with the brand’s guidelines and asset
Retail Education, Quarterly Product Launches
For the past three years, I have collaborated with the Lancôme team to craft a bespoke educational retail experience.
For each study, I conceptualize, present, and design complete editorial systems that enhance and align with the brand’s guidelines and asset
Retail Education, “Complexion Match” for Macy’s, Nordstrom & other select retailers
Absolue Parfums Launch
Product literature designed to enhance the at-counter customer experience and support beauty advisors at Macy’s, Ulta, and other competing stores.