Editorial — Isabella Portfolio

ISABELLA BRUCATO
NYC based Senior Visual Designer working at the intersection of beauty, lifestyle, and consumer experience.

Editorial Retail Campaign Digital

Ralph Lauren, The Polo Gazette

BROADSHEET IN FULL COLOR

A limited-edition, bi-annual print created for Ralph Lauren, inspired by the classic aesthetics of vintage newspapers. I concepted and built a modular newspaper system that blends cinematic storytelling, product narrative, and archival influence to create an immersive brand read. The piece combines short-form storytelling and RL style launches for an all encompassing experience.

Lancôme, Retail Education Zines

A bespoke “magazine” highlighting seasonal launches, designed in collaboration with the Lancôme Education Team. Produced biannually, each issue is concepted, presented, and designed as a complete editorial system aligned with the brand’s guidelines and product launches.

2024

2023

L’Oréal Dermatological Beauty

A quarterly retail education and consultation tool created to support Beauty Advisors across the L’Oréal Dermatological Beauty portfolio.
I designed a system that translates clinical claims, ingredient stories, and product routines into a clear, structured framework for in-store use, balancing visual brand distinction with a cohesive master brand architecture.