ISABELLA BRUCATO 
NYC based Senior Visual Designer working at the intersection of beauty, lifestyle, and consumer experience.

EditorialRetailCampaignDigital
Lancôme Parfums Launch, Bloomingdales Counter Display

A custom-designed counter display and guide to Lancôme’s Absolue Parfums, offering insight into the ingredients, mood, and craftsmanship behind each fragrance.

Each seperate enveloped panel highlights the distinct identity of each scent while preserving the overall cohesion of the collection. The result is a tactile, storytelling-driven piece that elevates the retail experience and invites discovery that can be displayed at counter. 

Lancôme Retail Education, “Finders” for Macy’s, Ulta, and Nordstrom
 A series of client-facing sales aids designed for Lancôme Beauty Advisors. Each tool follows the natural flow of a skincare or makeup routine, making it easier for advisors to guide clients.
Lancôme Retail Education, “Complexion Match” for Macy’s, Nordstrom & other select retailers

Product literature designed to enhance the at-counter customer experience and support beauty advisors at Macy’s, Ulta, and other competing stores.

TAN-LUXE, Packaging & Retail Redesign

Exploration of updated packaging and in-store expression designed to elevate TAN-LUXE

Nespresso, Vertuo Up Window Display



Real Techniques, Packaging & Ulta Retail Redesign